When was the last time you checked your website’s vitals?
Whether you’re using Google Analytics, Jetpack or another statistical tool, regular checkups are an essential part of your marketing strategy. Ignoring the health of your website can be as harmful to the success of your business as ignoring your physical health.
When did you last ask these questions:
- How often do people visit my website daily? Weekly? Monthly?
- How many inquiries do I receive daily? Weekly? Monthly? Annually?
- How many sales have I made through my website in the last week? Month? Year?
- How many email addresses have I added to my mailing list in the last week? Month? Year? More?
If you aren’t asking these questions regularly, chances are your website has already lost much of its effectiveness. Even if you’re updating the software regularly, you’re ignoring the lifeblood of your site and killing it with neglect.
As more and more people take their goods and services to the Web, competition gets stiffer. The first impression your business makes when people visit your website can have a tremendous impact on your stats.
How Do You Halt the Hemorrhaging of Customers?
The first place to start is with a website checkup; a physical if you will. Check those analytics I mentioned. What do they tell you? How do sales compare to prior periods?
Now that you know where you stand, what’s next?
If you’re leaving your website to fend for itself, I’m guessing you’re not meeting your growth goals. And face it, if you’re not growing, you’re dying.
Now you just need a plan. Making your website work FOR you not as hard as it might seem. The hardest part was launching your business in the first place!
Give Your Business a Booster Shot
There are a number of things you can do to make your website attractive and keep it that way. Knowing what they are can help you make a plan. In fact, we’ll give you 12 ways absolutely free! A transfusion or two can help those dreams you had when you started your business become a reality.